Man-on-the-Street Video Interviews

Watch and listen to what happened when Immersion Active asked boomers what they would do without the Internet.

Home Instead Senior Care Landing Pages

View for yourself how storytelling and the power of making emotional connections helped Home Instead Senior Care realize a 52 percent lift on their landing pages over a traditional “left brained” approach.

Flash Intro for Triple Creek Ranch

Don’t confuse emotions with feelings. In this example from the book, we show how Triple Creek Ranch engages all fives senses right from the homepage. Finally a Flash based intro with a purpose? You decide.

Adventures of Stan and Marcia Interactive Piece for AARP

How much interactivity can an “older” consumer take? This example, from Dot Boom, shows how AARP Magazine used interactive media to increase both their appeal with boomers online and the number of return visitors to an otherwise static website. Check out the live link and get a taste for “Stan and Marcia’s Adventures” for yourself.