Kleenex Campaign

With this example from Dot Boom, Kleenex encourages consumers to “Let It Out”. Read on (and watch) how this campaign aims to connect with consumers on an emotional level. The result is a campaign that is both ageless and without cultural boundaries. Check out the comments for what happened later when Greenpeace decided to take Kimberly-Clark up on their offer.

Home Instead Senior Care Landing Pages

View for yourself how storytelling and the power of making emotional connections helped Home Instead Senior Care realize a 52 percent lift on their landing pages over a traditional “left brained” approach.

Flash Intro for Triple Creek Ranch

Don’t confuse emotions with feelings. In this example from the book, we show how Triple Creek Ranch engages all fives senses right from the homepage. Finally a Flash based intro with a purpose? You decide.