Home Instead Senior Care Landing Pages

View for yourself how storytelling and the power of making emotional connections helped Home Instead Senior Care realize a 52 percent lift on their landing pages over a traditional “left brained” approach.

Kashi Foods Web Site

One of Dot Boom’s recurring themes has to do with marketers helping the consumer (especially boomers) process their lives. In this example from the book, we point out how Kashi Foods does a good job of “living the brand” when it comes to their “7 whole grains on a mission”.