2009 Generations Online Report

The Pew Internet & American Life Project has released the 2009 version of its Generations Online report. As we suggest in Dot Boom, older generations are generally following suit with younger adults. Pew states, “Much as we watch demographic and age groups move up in degrees of access on our thermometers, we can probably expect to see these bars become more level as time goes on.”

Man-on-the-Street Video Interviews

Watch and listen to what happened when Immersion Active asked boomers what they would do without the Internet.

Home Instead Senior Care Landing Pages

View for yourself how storytelling and the power of making emotional connections helped Home Instead Senior Care realize a 52 percent lift on their landing pages over a traditional “left brained” approach.

Adventures of Stan and Marcia Interactive Piece for AARP

How much interactivity can an “older” consumer take? This example, from Dot Boom, shows how AARP Magazine used interactive media to increase both their appeal with boomers online and the number of return visitors to an otherwise static website. Check out the live link and get a taste for “Stan and Marcia’s Adventures” for yourself.