How successful will your next online campaign be?
Well it depends on how much MOE (Meaningful Online Engagement) it’s got. Linked below is an interactive tool developed by Immersion Active to predictively measure the level of success you can expect from your online marketing efforts. The scorecard has been simplified for the sake of presentation but we invite you to try it out and let us know what you think by leaving a comment below.
Please let me know when the MOE scorecard is up & running – what a great idea/resource!
Kisane
Read the book in one sitting with coffee breaks!!!
[...] Dot Boom is available for sale in Barnes & Noble stores and online at Amazon, Barnes & Noble, Borders and Books-A-Million. The Kindle e-book version can also be found on Amazon. More in-depth information about the book and full reviews are available online, where readers can read case studies, and measure their own campaign’s MOE with an interactive Engagement Scorecard. [...]