While Dot Boom brings together the ideas of our industry’s greatest minds, below are some of the big take aways you’ll only find in this book:
- A compelling argument for marketing to Boomers online
- A method for attracting older consumers without disenfranchising young consumers
- The keys to getting “landing rights” with a boomer consumer
- Best practices with regard to online creative targeting Boomers
- The first Boomer-specific definition of Engagement as a metric
- A revolutionary idea in online media planning: Engagement Clusters
- A framework for replicating successful online campaigns
